Hi Reader,
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Six months, I was sitting at my desk trying to write a bio for a speaking engagement.

I kept stopping because I couldn't figure out how to describe what I do without it sounding like a job description for a role I no longer had.

That question "Who are you outside the title?" is one I've helped executives sit with for decades. Applying it to myself was completely different.

So I did what I do when I need to reset. I drove to Santa Cruz, took my shoes off, and stood at the edge of the water.

The word brava resurfaced.

It didn't surface as a brand, nor as a business idea. It came like a soft ocean wave as just as a word that named what I wanted the work to mean.

That became Brava Global Advisory, and this week's solo episode is the full story of why I started it now, and launched it publicly in Women's History Month, a time I'm thinking of all the women in my family and across 3 continents where I've lived upon whose shoulders I stand.

In this episode, I share:

• The Ikigai gap no one talks about with the hard work of applying your own frameworks to yourself
• What it looks like to run an executive search and launch a business simultaneously
• Why I built a personal board of directors (and why yes-people are dangerous)
• What I believe Brava is for, and what this show has always been for, my why (it's about you and me, being brave to lead together in times where foundations are quaking like the earthquakes I felt in Sumatra.)

If this resonates, I'd be so grateful if you'd share it with one person who's navigating their own version of this season. And if you have 90 seconds, leaving a review at aworldofdifferencepodcast.com/reviews/new/ helps more people find the show.

Thank you for being part of this journey. Truly. To you, I stand with an ovation and say "bravo" and "BRAVA!"

With warmth,

Lori

P.S. Difference Makers on Patreon heard an extended version of this conversation, including what I almost didn't say. If you want access to exclusive bonus content and deeper behind-the-scenes episodes, join us at patreon.com/aworldadifference. 🧡​
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